Privacy Policy

The data controller responsible for your personal data is:

In accordance with Article 21 of Law 25.326, we are registered with the National Directorate for Personal Data Protection (DNPDP).

2.1 Data you provide

• Registration data: name, surname, email, password (hashed).
• Profile data: company, position, phone number (optional).
• Payment data: processed through PayPal (we do not store card data).
• Communications: messages you send us by email or support chat.

2.2 Automatically collected data

• Usage data: pages visited, features used, searches performed.
• Technical data: IP address, browser type, operating system, device.
• Cookie data: session identifiers, preferences (see Cookies section).

2.3 Third-party data (leads)

We use your personal data to:

• Service provision: create and manage your account, process payments, provide access to contracted features.
• Communications: send you information about your account, service updates, and news (if you accepted).
• Service improvement: analyze platform usage to optimize user experience.
• Security: detect and prevent fraud, abuse or unauthorized activities.
• Legal compliance: respond to legal requirements from competent authorities.
• Marketing: send you offers and promotions only if you gave express consent.

In accordance with Law 25.326 (Personal Data Protection) and its Regulatory Decree 1558/2001, the processing of your data is based on:

• Contract performance (Art. 5 inc. 2.c): processing is necessary to fulfill the service contract you accept upon registration.
• Consent (Art. 5 inc. 1): when you give us express authorization for marketing communications.
• Legitimate interest (Art. 5 inc. 2.d): to improve our services and prevent fraud, provided your fundamental rights do not prevail.
• Legal compliance (Art. 5 inc. 2.b): when the law requires us to retain or disclose information.

We do not sell your personal data. We may share information with:

• Service providers: companies that help us operate the platform (hosting, payment processing, email). They are contractually obligated to protect your data.
• Linked accounts: if you use the linked accounts feature, authorized users can access shared records according to established permissions.
• Legal authorities: when required by law, court order or competent authority under Argentine law.
• Business reorganization: in case of merger, acquisition or sale of assets, your data may be transferred to the successor, respecting this policy.

Some of our service providers may be located outside Argentina. In such cases, we comply with Article 12 of Law 25.326, which regulates international data transfers:

• We only transfer data to countries that offer an adequate level of protection according to DNPDP.
• When the country does not offer adequate protection, we use standard contractual clauses or equivalent mechanisms.
• We obtain your express consent when required by regulation.

We currently use processing services in the United States (PayPal, cloud services), a country with a recognized regulatory framework for commercial data protection.

We retain your personal data for the time necessary to fulfill the purposes described in this policy:

• Account data: while your account is active and up to 2 years after cancellation (for possible claims).
• Billing data: 10 years in accordance with Argentine tax obligations (Law 11.683).
• Usage and analytics data: 2 years in aggregated and anonymized form.
• Support communications: 2 years from the last communication.
• Lead records: while your account is active. Upon cancellation, you can export your data before deletion.

After these periods, your data will be deleted or irreversibly anonymized.

In accordance with Articles 14 and 16 of Law 25.326, you have the following rights:

How to exercise your rights

To exercise any of these rights, contact us at soporte@synara.ar indicating:

• Your full name and email associated with your account.
• The right you wish to exercise.
• A copy of your identity document (to verify your identity).

We will respond within a maximum of 10 business days in accordance with Article 14 inc. 2 of Law 25.326.

We use cookies and similar technologies to improve your experience on the platform:

9.1 Types of Cookies

9.2 Cookie Management

You can manage cookies from your browser settings. Please note that disabling essential cookies may affect platform functionality.

We implement technical and organizational measures to protect your data in accordance with Article 9 of Law 25.326:

• Encryption: HTTPS/TLS connections, passwords hashed with bcrypt (10 rounds).
• Access control: secure authentication, JWT tokens, httpOnly cookies.
• Monitoring: detection of unauthorized access and suspicious activities.
• Backups: regular backups with encryption at rest.
• Updates: continuous system maintenance and security patches.

Synara is a B2B platform aimed at professionals and businesses. We do not intentionally collect data from minors under 18 years of age.

If you are a parent or guardian and believe your minor child has provided us with personal information, please contact us immediately at soporte@synara.ar to proceed with deletion of such information.

We may update this Privacy Policy periodically to reflect changes in our practices or applicable legislation.

• We will notify you of significant changes by email or through a prominent notice on the platform.
• The "last updated" date at the beginning of this document indicates when the last modification was made.
• We recommend reviewing this policy periodically.

Continued use of the platform after the publication of changes constitutes your acceptance of the modified policy.

If you have questions about this Privacy Policy or how we process your data:

To exercise your rights of access, rectification or deletion, include in your message: your full name, account email, and the right you wish to exercise.